Dispatches and deep dives on healthcare and communication news and trends.
How a reporter develops a story matters for their own sense of the story's value and is a factor both reporters and editors weigh in considering its newsworthiness. The latest Inside Media Minds post explores the psychology of discovery for journalists.
Read MoreThe news media world changes constantly. To keep up, media relations professionals must develop the ability to start new relationships with reporters and editors. This is the first post in a series, Inside Media Minds, on interacting with reporters.
Read MoreSubject-matter experts are often reluctant to commit to a media relations outreach program. Here are seven excuses they give and how to respond to convince them to do interviews.
Read MorePricing transparency for hospitals is an idea that is here to stay. Start preparing now for a proposed mandate to release insurer-negotiated rates.
Read MoreA media relations goal that feels unrealistic at the outset can provide the energy needed to sustain your efforts to earn publicity for your subject-matter experts. Here are four keys to consider when your expert expects to reach the summit.
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